Our Vision

Integrity Health is a company that takes its vision seriously. Rocco Boulay, exercise physiologist and founder of Integrity Health Coaching for Women, has dedicated his life to health and to achieving the impossible, including winning a world championship in bench pressing—five times. When it comes to fitness and health; it is his passion. After leaving the world of competitive weightlifting, Rocco could have taken the profitable route as a “professional strength and conditioning coach”; instead, he heard another, more personal calling.

The growing epidemic of obesity, diabetes, and heart conditions among American women prompted him to ask, why are so many women struggling with their health?” The answers to these questions became the basis of the Integrity vision: a place where even the most out-of-shape woman feels safe, a place where coaches listen to their clients, a place where women are encouraged every step of the way, a place where lasting health is achievable.

Rocco understands that a healthy and fit woman will inspire her friends and family to follow suit—part of his vision is, in fact, this trickle-down affect. Rocco’s mission isn’t just to build the most successful chain of health coaching centers in the country; first and foremost, he wants to solve the health crisis, employing the world’s greatest resource, women.